Avery Dennison, Estal, and Leonhard Kurz co-launch ‘Make a Mark’ collaboration
Avery Dennison, Estal and Leonhard Kurz are launching Make a Mark, a three-year collaboration initiative for designers, printers, and materials providers intended to suspension new footing in sustainable and innovative wine and spirits packaging, the companies announced recently.
"Since wine and spirits packaging is more but a glass canteen and stopper, we thought, why not bring together forces with the nearly respected industry leaders in labeling and finishing — Avery Dennison and Leonhard Kurz — to see how much farther nosotros can push creative innovation?" Estal master executive officer Gerard Albertí said of the initiative. "And what if nosotros invited some of the world's tiptop packaging designers and turned this into a platform for showcasing new creative ideas while as well building an inspiring design customs?"
"Nosotros are all more innovative when nosotros interact," said Vladimir Tyulpin, Avery Dennison's Market Segment leader – Wine & Spirits. "And innovation is more essential than ever. The urgent need for sustainable packaging, the new ways Covid-nineteen is forcing us to store, and the increasingly crowded playing fields in vino and spirits all demand bold new approaches, from the bottle shape to the label textile to the design. Make a Mark was created to kick downwards the barriers that divide the contributors to vino and spirits packaging and give united states more opportunities to collaborate and innovate."
"With [Make a Marking'due south] tremendous synergy and inspiration for those involved, we desire to intermission boundaries and make impossible things possible", said Stéphane Royère, caput of Business Surface area Packaging and Print at Leonhard Kurz.
Focus on sustainability, luxury, and innovation
Brand a Mark will kick off at Luxepack Monaco from 27-29 September 2021 with the unveiling of a book featuring bold and provocative concepts past 18 of the globe's well-nigh creative packaging designers. Printed in a limited edition of two,000 copies, the book is the first of several expected in a Make a Mark series, and one of many planned projects aimed at bringing together brands, designers, and materials providers over the next three years.
Some of the most awarded packaging design studios on a worldwide basis decided to come on lath and be part of the Brand a Marker projection — Anagrama from Mexico, Boldrini & Ficcardi from Argentina, Butterfly Cannon from the United Kingdom, Chad Michael Studio from the USA, Denomination from Australia, Dragon Rouge from China, JVD Estudio from Republic of chile, Mark Studio from Southward Africa, Motherland from Sweden, Pocket Rocket Creative from the Great britain, RitaRivotti from Portugal, Ruska Martín Associates from Germany and Spain, SeriesNemo and Supperstudio from Espana, Servaire & Co and Studio Créa' Design from French republic, Smith Lumen and Spazio Di Paolo from Italia.
They were asked to develop a wine or spirit make concept combining sustainability, luxury, and innovation. They were free to bring their boldest ideas to life without the usual constraints of costs, tight deadlines, and client requirements. Admission to some of the industry's latest technologies enabled them to execute their ideas.
Amid the concepts featured in the book are a wine brand that draws energy and colour from Argentina's move toward democracy in the early 1980s; a whiskey brand that pairs elegance with acknowledgment of the crises facing freshwater and oceans; an acquavite that pays homage to the volcanic origins of Sicily; and a gin inspired by the iconic 1990s TV show Baywatch, consummate with a mini life preserver that gauges the level of liquid in the bottle.
A limited number of sample packets and more data nigh the Make a Mark volume and initiative are bachelor at makeamark.world .
Source: https://packagingsouthasia.com/events/avery-dennison-estal/
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